Maori: I really enjoyed learning about great designers in your book, especially these people who have shaped our worlds in ways we may not expect. One of those is Stefano Marzano, who I know you've had interactions with, but he's also, in some ways, helping help design touch screens and virtual reality headsets. Maori: What he did in Philips, it literally shaped my approach to design. In the 90s, they were working on understanding how society would look like 20 years later, 30 years later.
Great design can reward a company’s shareholders, but “good enough” doesn’t do much. Mauro Porcini is the Chief Design Officer of PepsiCo and the author of “The Human Side of Innovation: The Power of People in Love with People.” Ricky Mulvey caught up with Porcini to discuss:
- Why investors should watch companies with great design thinkers
- The strategy behind limited-edition releases
- How wearables could change what we eat and drink
Companies mentioned: PEP, MMM, AAPL
Host: Ricky Mulvey
Guest: Mauro Porcini
Engineer: Tim Sparks
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