The Simple Newsletter Making $20M+ A Year With 1 Employee

My First Million

From Inception to Success: Building a Newsletter Business and Agrarian Empire

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This chapter follows the journey of starting a successful newsletter business, Milk Road, from a conference in Phoenix to a lucrative sale. It also discusses the speaker's trading background, evolution of FarmCon conference, establishment of AgSwag merch company, business models, and wealth-building strategies like investing in real estate and ag tech startups.

Episode 603: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk to Kevin Van Trump ( https://x.com/KevinVanTrump ) about his journey from rural farm kid, to commodities trader, to creator of a farm newsletter that’s making $20M/year.

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Show Notes:

(0:45) How Sam met Kevin, then got his mind blown

(2:05) Shaan's reaction at his 1st Farmcon experience (Corn futures and options trading)

(4:35) The farmer's theory of the old bear and the young bull

(5:00) How Kevin's newsletter inspired Shaan to start Milk Road

(6:25) Breaking down The Van Trump Report ($18M ARR run by 4 ppl)

(8:05) Rural farm kid gets into trading

(12:28) Farmers operating at the highest level

(13:50) Ag Swag

(16:18) The Van Trump Business Model "People buy value not price"

(19:00) The customer continuum

(20:43) Poker vs chess

(23:57) The decision to do nothing is still a decision

(25:04) Trader v investor

(28:20) How most people should be building wealth

(32:37) Why the wealthy are getting into agriculture

(33:55) The succession plan for farms

(36:00) The economics of professional bull riding

(39:14) The come up of FarmersOnly

(41:15) How to buy a farm

(44:32) Wearables for livestock

(45:18) Blockchaining farms

(47:55) Kevin's take on lab-grown meat

(50:00) Opportunity zones: air, shelter, food, water

(52:35) New trend: trade schools

(54:24) Roll ups for wealth creation

(55:30) How to gain new perspectives (purposefully)

(57:50) Windows vs doors

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Links:

• FARMCON - https://www.farmcon.com/

• The Van Trump Report - https://www.vantrumpreport.com/

• AgSwag - https://agswag.com/

• Bid On Beef - https://www.bidonbeef.com/

• AcreTrader - https://acretrader.com/

• Zoetis - https://www.zoetisus.com/

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano