John Jantsch talks with Ernie Ross β branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust.
00:00 Introduction 00:33 Meet Ernie Ross 01:10 What Is Intangence? 04:27 Trust as Brand Currency 07:40 AI Can't Replace This 10:56 Storytelling That Connects 13:07 Ethics of Emotion 14:32 Where to Start 16:49 Questioning Reality 18:35 Intangibles Drive Value
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