Decoding ROAS: The Impact of Multi-Channel Attribution

This chapter explores the complexities of Return on Ad Spend (ROAS) and its potential for misleading interpretations based on traffic sources. The speakers emphasize the need for a comprehensive analysis of customer intent and multi-platform attribution to avoid inflated ROAS metrics.

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Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.

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✅ Digital Marketing Basics Part 1: Understanding CAC, nCAC, LTV:

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Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

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