Google AdWords Content Targeting Is Going Away

Google is going to build an audience of people who've searched for these keywords on Google and on YouTube. And then the next time they're on YouTube, we'll target them with your ads. Now that's just called a custom segment, it used to be called custom intent. You can also build segments based on websites that people visit. Another option is to say, okay, I'm targeting outdoorsy people. So those are two great options that we like. But now basically content targeting is going away. It's gone now as an option for creating new campaigns.

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