What if you could revolutionize your sales process and empower your buyers like never before? Join us for a compelling discussion with Mark Fershteyn, the co-founder of Recapped, as we dissect the evolving landscape of buyer enablement in sales. Mark's transition from VP of sales to CEO offers a treasure trove of insights, especially for B2B software and services companies with revenues under $50 million. We navigate the 'messy middle' of the sales cycle, where deals often stall, and uncover how mastering the science of selling through process and preparation can transform sales outcomes. Discover how Recapped emerged as a powerful platform that unites buyers and sellers for more effective collaboration and builds stronger buyer-seller relationships.