Ep8 "How does your brain decide what to buy?"
Inner Cosmos with David Eagleman
00:00
The Role of Emotions in Decision Making
In the last episode, we saw that your brain is a team of rivals. You have different networks with potentially opposing opinions and they all compete to steer the ship of state. Today we're going to see how these rivaling networks determine how we decide what to buy - like which ice cream brand or car brand. How do you get steered or manipulated by emotions? And does it matter if your friends think something is cool or lame?
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