5 CRO & Data Analysis Tips + Elevar Index Benchmarks
Conversion Tracking Playbook
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How to Split Subscription Purchases and One Time Purchases Through a Native Checkout
The add to cart button on the PDP was a dark green. It was just a dark green button add cart. You get the modal overlay, after they give you the, hey, this was successful proceed to checkout. That checkout button was in black that led them to the cart page. The easy thing we could have done here is just, hey, it's best practice. Your primary call to action should all be the same color.
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