Changing the Product Is the Easyest Creative Test You Can Possibly Run

One of the things you must be testing at your company level is changing the product. It's sort of, in someways, the easiest creative test you can possibly run. At bamboo earth, we've seen a bunch huge winds over there. The big thing that they started doing was they actually did find a creative style and a product approach that was sort of consistent,. but they just drastically changed up the angles in really significant ways.