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Why We Often Misunderstand Each Other & Why Are Toxic Chemicals In Your Clothes?

Something You Should Know

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The Importance of Impoverished Channels for Communication

Roger Cruz is an associate dean at the College of Arts and Sciences at the University of Memphis. His book Failure to Communicate, Why We Misunderstand What We Hear, Read and See can be purchased on Amazon. The author says that people often don't get enough information from others about what they've done or said in a given situation. It's hard for us to leave our own frame of reference and take on the point of view of somebody else when we're talking with someone who doesn't know us.

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