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24min chapter
#13 Simon Wardley - Wardley Mapping
Stellar Work
Origins of Wardley Mapping
This chapter explores the creation and evolution of Wardley Mapping, revealing it as a product of unexpected experiences amidst chaotic leadership. It contrasts custom-built solutions with commodities, emphasizing the significance of mapping in understanding business landscapes and user needs. Through case studies and historical parallels, it illustrates the transition of technology from novelty to utility, highlighting the impact of innovation on market dynamics.
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