In this episode, Christine Itwaru, Principal Strategist at Pendo, describes her journey from a product management role to product ops to strategy, tackling big-picture issues and leaves kernels of wisdom for us to use in our own product roles. Among them, how to strengthen the human connection between product teams and their users.
Key takeaways from our conversation with Christine Itwaru:
Product management starts with the human connection. “The human connection extends beyond the market you serve,” Christine says. “It’s internally at your company – the people who help you understand problems not just from a product perspective, but also that something they need you to solve so they can do their jobs well to help the business continue to grow.”
Product ops works to keep product teams healthy. The mission of a product ops team is to “help the product team in service of the health of the rest of the business,” Christine adds. “Product managers and product teams need to feel empowered to do their best work; product ops helps them achieve that.”
Strategy merges a macro understanding of the business with being in service to customers. Christine’s new-ish role as Pendo’s Principal Strategist allows her to remain close to the product team and Head of Product, which helps her understand their goals and how they align to product vision and company strategy. “My role combines business strategist and advisor to our customers and prospects – generally, to the entire product community.
The right way to approach AI is the same way we approach all things as product people. “Embrace AI in service of our customers,” Christine says, “and try to set ourselves up to do this thing really responsibly. We have so much to learn before we can make any definitive calls. And I love when companies are not pivoting 100%” because of some new thing that’s come up with AI.
Stay tuned for upcoming releases of Product Momentum episodes recorded live at Pendomonium 2023!
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