Why Is Opening Weekend Important?

None of it really makes sense.

Last Thursday, a black SUV picked up the O’Leary family and transported us to the gorgeous Powell Hall in St. Louis, MO. As the car doors opened, flashbulbs blinded our eyes and cheers filled our ears. Beth and I hopped out, followed by our boys and our daughter. We stood together by the car, waved confidently as if we had done this before, then made our way onto the red carpet and into the world premiere of SOUL ON FIRE.

Let me explain.