The New Music Business with Ari Herstand cover image

How To Hack Spotify (and TikTok)

The New Music Business with Ari Herstand

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The Growth of 'the chilist' on Spotify

This chapter discusses the rise of 'the chilist' as an artist on Spotify, highlighting their strategies of using Discovery Mode, targeted advertising, and curated playlists to gain a large following. It also explores the artist's expansion into different niche demands algorithmically and the process of creating unique versions of songs. Cross-pollination and collaboration between musicians in the same genre are also discussed.

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