Fander: There are some professionals and some ancpiners who are relentless. They want to prove to themselves that they can achieve greatness at whatever they do as badly as they want to breathe. Fander: Once your start up has reached critical mass, once you've elevated quickly enough in your company, so many people become complaisant. So how do you maintain that momentum that you built through action, effort and thought? The answer is stupid simple, but so many of us fail to do it. You take action, you go harder for longer, and you reflect on the action you're taking.