5min chapter

This Week in Startups cover image

David Sacks and Ethan Ruby on launching SaaSGrid | E1803

This Week in Startups

CHAPTER

Scaling Marketing Programs and Addressing Headwinds in the SaaS Industry

This chapter explores the effectiveness of outbound sales development representatives (SDRs) and account executives (AEs) in scaling marketing programs, particularly for enterprise-focused companies with an account-based marketing strategy. It discusses the importance of aligning the go-to-market strategy with the target customer, the role of the first VP of sales, SOC2 compliance for SaaS or services companies, and the headwinds facing the SaaS industry.

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