jack, i think that was a perfect overview that you hit i wanted to tease out, ashley, a little of those, each of those narratives that you mention. And then ike kind of talk about the micro of it to make a to really bring the essay to life. E, sorry, i was defly levelled down from a cobe. Is like sitting above right that, right? This whole thing is clearly something. But wthoght maybe even realizing what you're really doing, as you have, you'v clearly picked up on, like, hay, these cartoon characters that are being a sold as en of teas.

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