If you do not track your customer success metrics, when someone buys what percent of them succeed at 30, 60, 90, 12 months, 24 months? That's huge. This is what allowed Jim launched to go from a middle on this index to over here where a private equity firm would be happy to buy them because they see it as a very legitimate business. The important thing is that just like in, like what makes financial funds legit is they say, past performance isn't a prediction of future performance. And so for example, I was having this discussion with Jacob, my neighbor, who was saying he was considering starting a sales school. But I said, if you were going to start
Who will you believe in more, a trusted institution or someone who promises that you're gonna make a hundred thousand dollars a day in five seconds? Today, Alex (@AlexHormozi) talks about the four things that differentiate a legitimate education business from a scam, using Harvard as an example. He also explains how educators can apply these principles to build a valuable brand and maintain legitimacy.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(3:48) - Pillar #1 & 2: Harvard rejects people & has no income expectations.
(8:16) - Pillar #3: Give tons of free content away
(15:45) - Harvard invests in positioning themselves as number one.
(19:10) - Collect data to make substantiated claims.
(20:48) - Legitimate businesses consistently over-deliver and exceed expectations.
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