If you do not track your customer success metrics, when someone buys what percent of them succeed at 30, 60, 90, 12 months, 24 months? That's huge. This is what allowed Jim launched to go from a middle on this index to over here where a private equity firm would be happy to buy them because they see it as a very legitimate business. The important thing is that just like in, like what makes financial funds legit is they say, past performance isn't a prediction of future performance. And so for example, I was having this discussion with Jacob, my neighbor, who was saying he was considering starting a sales school. But I said, if you were going to start

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