Strategy Before Tactics

strategy before tactics is kind of my montra any time af business comes to us, and they always want this or that. I essentially sell marketing strategy. Nobody wakes up and says, going to go by some marketing strate riday. Never. They wake up and they say, how can my competitors always rank above me? How come every time the phone rings they're asking for a lower price? Those are the problems that we actually solve. And oh, by the way, strategy is the tool to do it. Every business that is that has a loyal customer base of some fashion, is solving a unique problem that people typically can't or or won't or don't get solved by