Writing Excuses cover image

20.16: Second Person

Writing Excuses

00:00

Intro

This chapter addresses the challenges marketers face in reaching decision makers and the importance of targeted advertising, particularly on LinkedIn. It also highlights the role of product quality, using protein bars as an example of how lower sugar and superior ingredients can drive sales.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app