Mixed Signals from Semafor Media cover image

Can Kamala Keep It Up? With Tommy Vietor

Mixed Signals from Semafor Media

CHAPTER

Navigating Political Communication: Gender and Generational Gaps

This chapter explores the intricate dynamics of political communication, focusing on the role of gender and generational divides in influencing voter engagement. It highlights the necessity for political figures to connect with younger voters through innovative media strategies, while also addressing the evolving discussions around masculinity within the political sphere. Additionally, it examines the challenges faced by candidates, especially those from marginalized backgrounds, as they navigate the complexities of shifting party narratives and public perceptions in an ever-changing political landscape.

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