Episode 12. The one with Tim Koschella back in the hot seat!
In the sandbox with....
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Optimizing for Completed Video Views as an Upper Funnel Metric
If the video is skippable and the user watches the video to the end, chances that user will convert later on are much higher. So in other words, optimizing for completed video views as an upper funnel metric is a first step in the funnel. I mean, it has correlation with down funnel metrics. But yeah, there's also a lot of things that are harder to understand and explain.
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