#207: From Complexity to Clarity: Simplifying ERP for Mid-Market Manufacturing with Alex Barroux of Bonx
The Future of Supply Chain: a Dynamo Ventures Podcast
Lessons from Selling Mid-Market Software: A Complex Sales Perspective
This chapter explores the unique dynamics of selling high-ticket software to the mid-market, emphasizing the importance of value selling and clear communication. It contrasts traditional enterprise sales with mid-market strategies, highlighting the expedited decision-making process due to fewer stakeholders.
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