Lessons from Selling Mid-Market Software: A Complex Sales Perspective

During this episode, Santosh is joined by Alex Barroux, Co-Founder and CEO at Bonx, a company that offers a customizable, no-code ERP system designed to streamline operations for small and medium-sized manufacturing businesses. Santosh and Alex discuss Bonx’s innovative ERP solutions as Alex highlights the challenges companies face with traditional ERP systems and explains how Bonx's low-code platform offers rapid implementation and user autonomy. The conversation covers market dynamics, customer success stories, and Bonx’s expansion beyond France. Alex shares his vision for the future and emphasizes the importance of adaptability and innovation in ERP systems for manufacturing.