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#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
Modern Wisdom
Cut Your Fit in Losses After Ten Days
i don't know if this story's true, and i'm going to strestestit on you the original way. O, on the fear of things like that. I had a friend who did medicine at cambridge. And on about day ten, you go into the dissecting room. Its your first year medical student. There are lotter corpses, right laid out on tables,. The process of maturation causes salt crystals to form within the chees. But by calling it cornish crumcher, you turn a bug into a feature. That's o. It's really, really clever, really, very clever thing to do.
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