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Season 2, Episode 1: Zappos (with Alfred Lin)
Acquired
How to Get the Most Out of Your Amazon Ads
As soon as we discovered, oh, ye, it's really cool. You can bit on shoes, and it actually sends us traffic, and it converts pretty well, other people start bitting on shoes. So we had to keep going further and further and further down the long tail of key words. This is all like things that you now think about. We had to do c o, we had to figure out sotonization. All this stuff was really hard. And then when th amazon came and tried to compete with you, they din't know how to do thes stuff right. I think they did nothing, nothing in the consumer business is completely proprietary. Then gog
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