Bacardi vs Pernod Ricard | The Bat Out of Hell | 3
Business Wars
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Corporate Influence and Political Maneuvers in the Battle for Havana Club
This chapter explores Bacardi's strategies to use American political influence to protect its interests in the Havana Club brand amidst rising tensions around the Helms-Burton bill. The narrative climaxes with a dramatic military event in Cuban airspace, highlighting the intense intersection of corporate ambitions and political maneuvering.
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