Introduction

LactApp is a Spanish healthcare startup dedicated to personalized breastfeeding and maternity support. The app offers on-demand, evidence-based breastfeeding guidance in Spanish, Portuguese, and English. To continue its mission, the company needed a new revenue stream and decided to add a subscription tier for video content. But the team soon realized they needed a native video streaming solution and building from scratch was daunting. After doing some research, the CTO discovered the AWS Solution, Video on Demand on AWS Foundation. Listen to the podcast to learn how LactApp implemented the solution, which helped gain 4,500 new paid users in less than a year and increase downloads by +22%.