Introduction

The military understands better than any other how to beat our inane fear response. Boot camp is how, as part of the transformation, new recruits are subjected to relentless and repeated fear pressure and stress. The result these now soldiers have been habituated to fear. Now when they're eight thousand miles away from home and the bullets start flying, they don't run in the opposite direction,. It takes a well trained and habituated brain to face enemy fire and run towards it. But if you can train your brain to run at bullets and bombs, think how easy it can be to train it to run towards a stage or a prospecting call, or a group of strangers.