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What the marketing industry is truly terrified of - Tom Goodwin

Uncensored CMO

CHAPTER

The Power of Purpose-Driven Advertising

This chapter explores the advertising strategies of Apple and Microsoft, highlighting the shift towards purpose-driven advertising and the impact it has on audience perception. It also delves into the concept of investing heavily in successful products and the danger of constantly moving on to new initiatives. The speakers discuss the value placed on different types of media and advertising, emphasizing the need for advertisers to respect their audience and improve product experience.

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