214 : Building a brand of Taste and Culture - GD Prasad (Founder, VS Mani & Co.)
The Startup Operator
How to Scale a Brand
One of the most important decisions when I actually even look back even now was that we decided that this will for a while be a single SKU hero SKU kind of brand. We didn't want to do multiple SKUs because we said let's go with a clear offering and then scale from there. The orders did start going up and you know we started with something like about 5000 a month and then it became 50,000 a month or something like that which is still a small number right for a manufacturer. When we decided to do the second product we now knew that what we have about 5000 odd customers and people are coming back for the existing product.
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