3min chapter

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield cover image

Rethinking the M&A Auction Process: A Wealth Management Perspective

M&A Talk (Mergers & Acquisitions), by Morgan & Westfield

CHAPTER

Incorporating Buyer Perspectives in M&A Advisory

This chapter explores how M&A advisors and investment bankers can adopt a buyer-oriented approach to improve their practices, especially in the HVAC industry. It highlights the value of understanding buyers' perspectives and fostering deeper relationships, proposing actionable steps to enhance the selling process and market positioning.

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