2min chapter

On Brand with ALF & Rory Sutherland cover image

Who Gives a Crap? Simon Griffiths tells Rory why he does

On Brand with ALF & Rory Sutherland

CHAPTER

The Proliferation of Micro Brands

I think it's in microsurfs isn't it one of one of the characters refers to almost buying brands because you feel sorry for the good habit. I weirdly have an Android phone because it strikes you know in the advertising industry that practically makes you a sexual devianting in habits not having an Apple phone but there's a bit of me which occasionally practices perversity. It is worth noting that the two really powerful forces in the human behavior are habit and social proof or yeah there'd be interesting to see how it plays out.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode