How Cody Sees Value in a Quiz

Sharon: Are there ads for other purposes around Jones Road? I'm asking because it's very rare that someone on the paid side will agree to run ads directly to a list growth tool or to build a portion of the ad spend being dedicated to growing the email list. And so I use the quiz in so many aspects of our retention. It's like crazy. Yeah. That will stay the points help with conversions on those non-customers, right? The people that are on your email list, but have never purchased. Exactly. But we always want to tell customers why we're recommending something to them versus just here your quiz results have a nice day.