Alice Sherwood - How to Fight Back Against Counterfeit Culture
How To Academy Podcast
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Authenticity and Counterfeit Culture
This chapter explores the importance of authenticity in brand messaging and its relation to counterfeit products. It discusses the prevalence of brand intangibles and how it has made it easier for counterfeiters to produce fake products. The speakers also debate the implications of buying counterfeits and the impact of technology on authenticity.
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