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A Very Dangerous Idea

Dan Kennedy's Magnetic Marketing Podcast

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How Powerful Predetermination Is

"I got that. I didn't get it by scratching off a scratch off ticket," he says of his own success. "If I can do it, anybody else can do it." He was predetermined to buy Dean Martin's Rolls Royce in 1986 for $1.5 million and never checked the price again. If you've been absolutely predetermined to live in a particular community, real estate prices also don't matter.

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