Mastering Lead Generation and Sales Strategies

In this episode, I sit down with Rose Griffin, founder of ABA Speech, to map out how she can scale her $210,000-a-year business serving speech therapists and BCBAs to over $1 million in annual revenue.

We break down how Rose grew a membership of 500 members, the unique value of offering continuing education credits, and how she can use group sales and direct outreach to grow faster.

Rose also shares her origin story of leaving traditional work to build a life of freedom and impact—and why seven figures represents more than just money for her.

Timestamps:
00:00 Introduction
02:05 Rose’s journey from clinician to entrepreneur
06:15 Launching her first online product
11:20 How podcasting grew her audience and business
17:33 Balancing multiple revenue streams
23:12 Hiring and building support systems
30:40 Key lessons from scaling an online business
38:11 Managing time as a clinician and business owner
45:20 Tips for clinicians moving into entrepreneurship
52:04 Rose’s approach to marketing and visibility
59:10 Final advice for creators and clinicians

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Learn more about the podcast: https://nathanbarry.com/show

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Follow Rose:
Website: https://www.abaspeech.org
Instagram: https://www.instagram.com/abaspeechbyrose
YouTube: https://www.youtube.com/@abaspeechbyrose

Featured in this episode:
ABA Speech: https://www.abaspeech.org
Kit: https://www.kit.com