Chronic cough is massively under treated. The current generation of molecular or pharmaceutical interventions, they're not extremely effective and are as pharma goes, you know, somewhat toxic. Meanwhile, there's a lot of therapeutic content out there, speech therapy, for example, which has been shown in research to be very effective. So we do think that there's kind of a future version of hype, which is integrating the output, which is the coughs with the input,.

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