2min chapter

How I Built This with Guy Raz cover image

Suitsupply: Fokke de Jong

How I Built This with Guy Raz

CHAPTER

The Importance of Location in the US

I felt that the market in the US was ripe for it. Just getting it done was seemed so hard, right? And so expensive. I mean, New York was, you know, London was expensive, but going into New York was a completely different bowl game. It's the capital of the fashion capital of the United States. You could argue it's a suit capital of the US because there's so many people in finance and law in New York men who wear suits to work.

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