This week on The Creator Spotlight Podcast we're joined by Kevin Jon. Kevin is a YouTube strategist, creator, and founder of multiple media businesses. He started as a solo YouTuber, grew and sold his own channels, and now helps brands and broadcasters build profitable content on YouTube. In this episode, we dive into his playbook for growth, monetization, and turning channels into real businesses.
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Kevin
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00:00:00 Who is Kevin Jon?
00:00:58 Grow your channel with The YouTube Masterplan
00:07:07 How to identify opportunities on YouTube
00:09:13 What it takes to get 1M views on YouTube
00:19:34 The difficulties of building a media empire
00:25:15 What can be learnt from traditional media
00:30:01 The most important metrics to track on YouTube
00:32:29 Building the biggest YouTube agency in the world
00:36:40 Selling a YouTube channel for $100K
00:39:20 The value of pre-production
00:41:45 Translating traditional media content to YouTube
00:44:45 From teenage YouTuber to media entrepreneur
00:50:08 Lessons from working in China: Be scrappier
00:56:43 Bullish and bearish YouTube predictions
