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How This Company Beat Amazon

Money Rehab with Nicole Lapin

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Amazon and Square - What's the Lesson for Entrepreneurs?

When they got out of competing with Square, Amazon mailed all their soon to be former customers. What would the strategy have been for Square in that case? Or what's the lesson for entrepreneurs there? So I don't know exactly. My guess is that we would have come to this duopolistic truce where they couldn't steal our customers and we couldn't steal their customers.

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