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Guy Kawasaki (Canva) | The Democratization of Everything

The CMO Podcast

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What Did You Learn From the Apple Example?

"i'm not mackenzie, so i'm not going to charge you five million dollars for it. But on the vertical axis, let's measure the degree of differentiation," he says. "If you're a masacis to be the chief massacis officer a, i'd say, find affiliate or create a great product." The key to marketing that i learned from apple is that you have to have a great product,. And if you have agreat product, everything gets easy; and if you have one that sucks, everything gets hard.

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