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Emma Chamberlain and the 'What About Me' Effect

Culture Vulture

CHAPTER

The Changing Relatability of Emma Chamberlain

The hosts examine the evolving relatability of Emma Chamberlain as she gained success, discussing how her content shifted from relatable day-to-day activities to more philosophical topics on her podcast. They explore the concept of parasocial relationships and the challenges faced by influencers in maintaining their connection with their audience as they grow and change.

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