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Episode 34: The Starbucks IPO with Dan Levitan
Acquired
What Are the Implications of Pricing at 16 Versus 17?
The pricing of an IPO is a very complicated thing because you have multiple constituencies. For the company, clearly, they did get more money at 17. And one of the things that I always used to counsel public company CEOs is don't let yourself or your people be judged by whether or not the stock today goes up or down. In 1998, when we started maverin, the whole thought was holy cow, technology is integrating into consumers' lives in unprecedented ways.
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