The next phase of AI: what are the opportunities for marketers?
The Drum Podcast
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Can AI Really Change Our Agency Model?
Pascal: One of the things that we looked at when we were thinking about how might this technology change our agency model was? And I'll tell a little story about how we maybe brought down to Earth a little bit. We had a slight kind of, we called the project Whopper, for obvious reasons. But yeah, makes sense, perfect. Other burgers are available. Yes. Pascal,. where does artifact interact with AI? Where do you sort of align in terms of using AI for where that be automation, personalization? Where are you really seeing it make the most sense to use it?
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