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Creatives end cards arms-race, why is soft launching in US a terrible idea? Night crows review (#69)

two & a half gamers

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How to Soft Launch a Game

Supercell went this AAA type of closed beta soft launch. And now when they soft launched flood rush is actually also soft launching US and English speaking countries. So it's not common to actually soft launch in this way. How do you even know like this soft launch strategy actually works? You don't. What should you always do and try to think about this? Open up the game in tier two or potentially other tier one gos When you have, but only well, the tier one's only where you have all the features in the game and you already have some monetization in the game. Then you can ask, okay, but the retention, the tier two countries and their retention sucks

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