From Start to Scale cover image

Key hires to make earlier than you think with Gabe Cooper, Founder and CEO of Virtuous

From Start to Scale

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The Importance of Building a Strong Sales Team

This chapter discusses the importance of building a strong sales team and the different stages of scaling a business. They highlight the need to transition from entrepreneurial sales reps to specialized roles and the importance of recognizing the difference between commercial sales and enterprise sales. They also emphasize the significance of creating a motivating culture within the sales team.

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