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Navigating Pricing Strategies in Startups
This chapter discusses the evolution of pricing strategies in customer data platforms, highlighting a case study of a company that shifted from API call-based pricing to a user-based model in response to market needs. It underscores the importance of understanding customer behavior and aligning pricing with the value delivered, while also warning against the complexities and potential backlash of changing pricing structures. The episode invites listener engagement by encouraging product management questions, fostering a collaborative discussion on effective pricing and product strategies.