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The Joe Malone Box
It was one of my face clients. She's a lady called isabel at edgwy and she is one of my best friends to this day. The minute i saw it slightly ut, that's what we used. You know, it's interesting, because we've done other cosmetic abrands on the show, like bobby brown and bliss,. It's intes bcause it was, this seems like it was a turning point in the industry. Like you had a very clear aesthetic that th people seemed to kind of be attracted to....