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Bezos and Amazon Web Services
By 2004 Bezos had come around to releasing what he called super saver shipping which allowed users to receive two day shipping for an annual fee of $79. As we all know this feature would later become known as Amazon Prime in a greatly accelerated Amazon's flywheel effect. Ever since the late 1990s Bezos had referred to Amazon as a technology company rather than a retailer. Despite that they had made the majority of their revenues from selling things to customers.
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