Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

From Burnout to $30M Success: Lessons in B2B Marketing That Work

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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How to Avoid Blocking the Creative Team

Early on, Airbnb knew that the creative team was going to be blocking because they will be threatened. They feel threatened by or some people on the design team, not necessarily the head of create. And I think it just got proven out as we did business over time. We can actually sell to performance marketing teams because they need fast turnaround and add creative - 57 versions of the same winning Facebook ad.

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